Russian-based CRO, looking to expand internationally

A case study on how we successfully helped a Russian CRO with a renewed brand strategy, visual design, verbal vocabulary, and complete website

Client Profile

Company Name: Non-disclosed for clients privacy policy

Company type: full-service CRO

Company Size: small – midsize

Industry: Clinical Research

Location: Europe

Client Challenge

Our client, a growing multi-service niche CRO was looking to refresh their online branding to promote their strengths in the clinical trial space. Increasing success by creating a website that is up-to-date and accurately reflects their strengths and the value they bring to clients.

The CRO turned to Seuss+ marketing and brand expert team to help them completely re-envision their company branding.

CRO Selection, Contract Negotiation & Governance Respiratory Phase III Clinical Program

“In my opinion, your strong points are really deep dive into the essence of what your customer is doing, understanding of the details at the same time and skill (or ability ) to look at it from the other angle of vision, to notice something even missed by the customer himself, and to describe it in a fresh way. I see these as a core of your business model. And that is really, really great!”

Seuss+ Approach

Two phases to success

Phase 1 – Brand and Strategy Design

Brand strategy workshop to discover and define the way forward, including foundational DNA: vision, mission, values
Competitor analysis
Completely redefined USPs and how to best brand & position the company in their marketplace
Design and development of new visual brand style including corporate branding: logo, typography, color palette, and styling
Completely re-aligned verbal vocabulary, including boilerplates, key messaging, tagline, and more.
Brand guidelines wrapped up in a brand dossier

Phase 2 – Website Design, Development, and Launch

By using the brand strategy and design direction from phase 1, their new website was created.
Website scoping workshop
Scope analysis
Design mockups
Development of front and back end
Content copywriting
Multi-lingual website in English and Russian
Launch and training