Business Development Strategy and Training

Client Challenge

After over a decade of developing expertise in the pre-clinical field and perfecting laboratory compound testing and analysis, our client, a speciality supplier was a highly-skilled, flexible and credible specialty laboratory services company looking to expand services into the clinical arena. There was a need for external support to help them focus and develop their business development skills.

Client’s Words

“We met Seuss+ at a conference and from that initial meeting the relationship has grown to include both recruitment and training at our company. In the space they operate in, Seuss+ are knowledgeable and connected. Their style is inclusive, interactive and positive. I have no doubt we will work with Seuss+ in the future as our business grows. I highly recommend them”

Chief Executive Officer

Seuss+ Approach


Phase 1 – Company Analysis

Workshop which uncovered why companies would want to work with the speciality lab, and build this into a business development strategy.


Phase 2 - Business Development Training

In-depth 1 day workshop to train team on strategies developed in phase 1 (including sales techniques and account management).

Our Impact

  • Alignment of team on business development strategy
  • Uncovered clear USP for our client
  • Practical BD training equipped team with skills needed to enter new market (clinical)

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