If you’re a regular reader of our blog posts, or if you’ve seen us talk at conferences, you might have picked up that we see a lot of similarities between business relationships and romantic relationships. For example, at times we compare the sponsor-CRO relationship to a marriage. This may seem simplistic, emotional, or far from realistic, but hear us out…
How to save your sponsor CRO partnership in clinical trials – It’s Like A Marriage
There are a lot of similarities here: both relationships are contractual, legal arrangements; both are complicated. Both relationships work best when neither side tries to play the “boss,” but there is certainly substantial interdependence. In the end, both sides need the other to achieve their goals.
More importantly, both relationships seem to fail in similar ways. In marriages and sponsor-CRO relationships alike, we see the same factors undermining the happiness of the partnership again and again. Those are:
1. Control Issues
When one side is constantly trying to control the other, the lack of trust and respect is keenly felt. This makes it difficult to get past the inevitable conflicts that pop up.
2. Undefined Roles and Responsibilities
Everybody fights about division of labor at some point. People who feel they have certain expertise get the idea their toes are being stepped on, or others feel like they’re getting stuck with the “grunt work.”
3. Fights About Money
Money is a limited resource needed in every aspect of business or life. How and where it’s spent is a discussion that, sadly, can quickly get ugly.
4. Lack of Communication
The birthplace of many a misunderstanding is simply a lack of clarity in discussion, or a lack of discussion overall.
5. Assumptions
You know what they say about when you assume…
6. Lack of Empathy
We, as humans, have a tendency to think of ourselves first, sometimes ignoring what the other side might be going through. Related to making assumptions, we often fail to truly see what our partner is feeling, too clouded by our own personal perspectives.
7. Not Spending Enough Time Together
The less we know and understand each other, the more we exacerbate all of the other problems above.
8. Lack of Fun
“All work and no play” made Jack Nicholson’s character go crazy in The Shining. While it may not turn you into an axe-wielding maniac, it certainly has an adverse effect on both your personally and your fun-starved relationships.
The first step is recognizing which of these problems are affecting your Sponsor-CRO relationship.
Improving Sponsor-CRO Relationships
Once you know what you’re facing, you can figure out which solutions your particular situation needs. After all, there is often a solution or improvement for every problem we’ve listed above:
Build Healthy Relationships
Having control issues? Perhaps it’s time to acknowledge that using a contract to “motivate” the other side doesn’t actually change human behavior or motivate your other half to really be the best partner. There’s no shortcut: you’re going to have to build a healthy, reciprocal relationship to get what you want.
Define Roles and Responsibilities
Make sure everyone is clear on their roles. Spend some time to clearly define who is doing what, and when.
Take the Right Decision on Financial Investments
Having financial fights? Talk about it. Of course you want to ensure that projects stay within scope, but make sure you also recognize that there are aspects of your work that require investment – do it right and the pay-off will be worth it.
Secure Open Communication
Schedule regular meetings to make sure you keep communicating. Be sure to create an atmosphere in which both sides are comfortable discussing problems in real time.
Assumptions Don’t Help
Related to the above, don’t make assumptions about what other side thinks, wants or feels. Ask, tell, listen and learn – especially if there are cultural differences.
Walk a Mile in Their Shoes
Exercising empathy, really trying to put yourself in your partner’s shoes, setting aside pride to imagine how you would perceive and respond to a particular situation, will help you avoid the communication and assumption pitfalls as well.
Spend More Time Together
The more you get to know each other, the more natural it becomes to put yourself in your partner’s shoes effortlessly. So schedule “dates” to spend time together, yes; have meetings and interactions. But also acknowledge that it takes time to make a relationship better. It doesn’t happen in a single team day.
Have Fun
Finally, make sure that at least some of these interactions are fun, that people are enjoying working together. It’s amazing how much more quickly problems can be smoothed over when the two sides know how to make each other laugh.
How to save your sponsor CRO partnership in clinical trials – It’s Like A Marriage: We often find ourselves playing the role of mediator or facilitator at Seuss+.
We encourage this – we truly care about bringing the two sides together. So we offer relationship-building “counseling” workshops and training programs for your sponsor-vendor relationship. Our training program is meant to be implemented in multiple ways: perhaps when the relationship is feeling wobbly or, even better, to help your whole team understand the importance of their role in the marriage before it even starts. Let us give you the tools you need to build a successful partnership.
Already in a rocky relationship? We can help you get to the heart of the issue and bring joy back to your relationship with a sponsor-CRO counseling workshop. Just get in touch. After all, if the first step to solving a problem is recognizing that it exists, the second is knowing when to ask for help.
Key takeaways
- For early-stage biotechs, vendor alliances are a necessity rather than a convenience, which makes oversight of them unavoidable.
- Centralizing oversight gives assurance on regulatory and quality exposure that scattered oversight cannot.
- EU guidance is explicit about sponsor responsibility for third-party vendors, and delegation does not transfer it.
- [ogs_entity format="name"] centralizes vendor oversight for small biotech sponsors.
Frequently asked questions
Because scattered oversight means nobody sees the whole picture. Centralizing it is what lets a small team spot a vendor problem while it is still small.
That the sponsor remains responsible for work delegated to third parties. You can outsource the activity but not the accountability, and you are expected to show documented oversight.
A clear view of who does what, defined quality and performance expectations, and a documented record showing you were watching. That record is what an inspector asks for.
This organized, dedicated and enthusiastic team goes the extra mile to guide you to a final, highly data-driven decision, which meets your business needs.
See your vendors in one place
Talk to the Seuss+ team about centralizing your vendor oversight.
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