Season 1, Episode 1
Smart KPIs for Biotechs
Sabine Hutchison and Alan Morgan discuss the importance of measuring what truly matters in clinical trials and the significance of smart Key Performance Indicators (KPIs) for Biotech companies.
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Seuss+ CEO and Co-Founder Sabine Hutchison is joined by Alan Morgan. Alan has worked as a leader in the industry for 25 years and sits down with Sabine to discuss the importance of measuring what truly matters in clinical trials and the significance of smart Key Performance Indicators (KPIs) for Biotech companies.
Alan Morgan is an experienced leader in pharmaceutical services, having operated in C suite roles for 25 years. He is an advisor and consultant within Private Equity, a non-executive advisor to Excelya in Paris, non-executive chairman of Gentronix Limited (a genetic toxicology early stage CRO PE backed), and an advisor to Luure.ai , a US based AI tech startup.
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Key takeaways
- Sabine Hutchison and Alan Morgan discuss measuring what truly matters in clinical trials.
- Most trial KPIs measure activity rather than progress, which is why dashboards can look healthy while a trial drifts.
- Smart KPIs are the ones that would change a decision if they moved.
Frequently asked questions
Measures tied to what actually matters for the trial's outcome, rather than counts of activity that are easy to collect and tell you little.
Sabine Hutchison, Seuss+ CEO and co-founder, in conversation with Alan Morgan.
Because they measure what is easy to count. If a KPI would not change a decision when it moves, it is reporting, not measurement.

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