Redefined Brand and Website
A growing multi-service niche CRO were looking to refresh their online branding to promote their strengths in the clinical trial space. Increasing success by creating a website that is up-to-date, and accurately reflects their strengths, and the value they bring to clients. The company turned to Seuss+ to help them re-define their company branding.
“In my opinion, your strong points are really deep dive into the essence of what your customer is doing, understanding of the details at the same time and skill (or ability ) to look at it from the other angle of vision, to notice something even missed by the customer himself, and to describe it in a fresh way. I see these as a core of your business model. And that is really, really great!”
Phase 1 – Brand Strategy & Design
During the brand workshop the company’s USPs and how to best brand & position the company in their market place was defined. Their brand style and design were created.
Phase 2 - Website
By using the brand strategy and design direction from phase 1, their new website was created. This online flagship is the visual presentation and embodiment of the brand – a key for success. The website was delivered in both English and Russian.
- Clear definition of USPs and service offerings
- Updated website reflecting their brand
- Strong brand positing
- Improved sales tool