Business Development  Training and Coaching

Client Challenge

One of the largest CROs wanted to support their European Business Development Team in their professional and personal development, especially in the uncertainty generated by a recent merger. As such, they asked Seuss+ to independently asses the sales skills of their EU Business Development team and identify areas for development.

Seuss+ Approach


Phase 1 – Assessments:

A combination of individual and team assessments (leveraging the Predictive Index suit of tools) to identify team + individual strengths, and areas of development.


Phase 2 - Business Development Training

1-day sales empathy training to elevate the quality of bid defence preparation.


Phase 3 - Coaching Sessions

Additional support in individual coaching sessions to embed skills learnt, and drive personal development.

Our Impact

  • Supported team management with insights into each individual’s behavioural tendencies.
  • The Sales Empathy Tool introduced in the Sales training was rolled out across the organisation as the preparation framework for Bid Defence meetings.
  • The EU BD team felt increasingly valued and motivated as a consequence of the CRO’s investment in the programme.

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