Business Development Training and Coaching
One of the largest CROs wanted to support their European Business Development Team in their professional and personal development, especially in the uncertainty generated by a recent merger. As such, they asked Seuss+ to independently asses the sales skills of their EU Business Development team and identify areas for development.
Phase 1 – Assessments:
A combination of individual and team assessments (leveraging the Predictive Index suit of tools) to identify team + individual strengths, and areas of development.
Phase 2 - Business Development Training
1-day sales empathy training to elevate the quality of bid defence preparation.
Phase 3 - Coaching Sessions
Additional support in individual coaching sessions to embed skills learnt, and drive personal development.
- Supported team management with insights into each individual’s behavioural tendencies.
- The Sales Empathy Tool introduced in the Sales training was rolled out across the organisation as the preparation framework for Bid Defence meetings.
- The EU BD team felt increasingly valued and motivated as a consequence of the CRO’s investment in the programme.