by Merle Weghoeft | Sep 23, 2019 | Insight, Outsourcing + Procurement
Sponsors and CROs once really were on the same team – literally. They used to work at the same company, hunting for success for the same brand and bottom line. But now clinical research is largely outsourced, and CROs and sponsors are driven by different things. Each...
by Merle Weghoeft | Jul 1, 2019 | Insight, Marketing + Sales, Training
What is your personal brand? How can it help you advance your career? Are you the star of your own career movie trailer? Let’s explore how creating your personal brand can help you stand out from other candidates and colleagues in the field. What is a Personal Brand?...
by Merle Weghoeft | Jun 5, 2019 | Insight, Outsourcing + Procurement
People buy from people they like. Read it again. People buy more from people they like. It’s as simple as that. Just think of a time you enjoyed the process of purchasing something from someone or a time you used a service and found the experience great. With that...
by Merle Weghoeft | Nov 28, 2018 | Insight, Outsourcing + Procurement
A big change swept through Europe this summer which might not only change your upcoming European travel plans but your (US-based) life sciences business expansion plans as well. Several American-based pharmaceuticals, biotechnology, and contract research organizations...
